uubb Privacy Policy
Your privacy matters to us. This Privacy Policy explains precisely what personal data uubb collects when you use the Platform, how that data is stored and processed, who it may be shared with, and what rights you have over your own information. We are committed to handling your data with transparency, security, and respect.
Data Protection at a Glance
How uubb Protects Your Privacy
Six core commitments that define how uubb approaches the collection, processing, and protection of your personal information.
SSL Encryption
All data transmitted between your device and uubb servers is protected by industry-standard SSL/TLS encryption. Your personal details, payment information, and account credentials travel over an encrypted connection at all times, making interception by third parties technically infeasible under normal conditions.
Secure Data Storage
Personal data collected by uubb is stored on secure, access-controlled servers. Only authorised personnel with a verified operational need are permitted to access stored player data. Storage systems are routinely reviewed and updated in line with current data security best practices to minimise the risk of unauthorised access or data loss.
Your Data Rights
uubb recognises your right to access, correct, and in certain circumstances request deletion of the personal data we hold about you. Data access and correction requests can be submitted to [email protected] and will be acknowledged within 5 business days. We do not charge a fee for standard data access requests made in good faith.
No Data Selling
uubb does not sell, rent, or trade your personal data to third-party marketers or data brokers under any circumstances. When data is shared with third-party service providers — such as KYC verification partners or payment processors — it is shared only to the extent necessary for them to perform their contracted function, and is governed by strict data processing agreements.
Cookie Transparency
uubb uses cookies and similar tracking technologies to enhance your experience on the Platform, remember your preferences, and analyse site performance. We distinguish clearly between essential cookies (required for the Platform to function) and optional analytics or preference cookies. Our Cookie Policy section below explains each category in plain terms.
Marketing Opt-Out
Receiving promotional communications from uubb — including bonus offers, game updates, and seasonal promotions tied to events like BPL, Eid, or Pohela Boishakh — is entirely optional. You may opt out of marketing emails at any time by using the unsubscribe link in any communication, or by contacting [email protected] with a written opt-out request. Transactional account emails are not affected by marketing opt-outs.
Contents
- 1. Introduction
- 2. Data We Collect
- 3. How We Collect Data
- 4. How We Use Your Data
- 5. Legal Basis for Processing
- 6. Data Sharing & Disclosure
- 7. Cookies & Tracking
- 8. Data Retention
- 9. Data Security
- 10. Your Rights
- 11. Children & Minors
- 12. Third-Party Links
- 13. Policy Updates
- 14. Contact Us
1 Introduction
uubb is Bangladesh's trusted online sports betting and casino platform, serving players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and beyond. As a platform that processes financial transactions and verifies user identities, we take our obligations in respect of personal data extremely seriously.
This Policy is written in plain English and is intended to be clear, specific, and accessible. We avoid vague or unnecessarily broad language. If you have any question about any part of this Policy that is not addressed in the text below, you are encouraged to contact our support team at [email protected], where a member of the team will respond in English within 2 business days.
This Policy should be read together with the uubb Terms & Conditions, available at https://uubb.ws/terms-conditions, and our Responsible Gaming Policy, available at https://uubb.ws/responsible-gaming. Together, these three documents form the complete framework governing your use of the Platform and our obligations to you.
2 Personal Data We Collect
uubb collects personal data in several distinct categories depending on the nature of your interaction with the Platform. The table below summarises the main data categories, examples of the specific data points within each category, and the primary reason for collection.
| Data Category | Examples | Primary Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, National ID number, passport number | Account registration, KYC verification, age verification (21+) |
| Contact Data | Email address, mobile number, residential address | Account communication, withdrawal verification, support |
| Financial Data | bKash/Nagad/Rocket/Upay account numbers, bank account details, transaction history, deposit and withdrawal records | Payment processing, withdrawal verification, AML compliance |
| Technical Data | IP address, device type, browser type and version, operating system, session timestamps | Platform security, fraud prevention, session management |
| Usage Data | Pages visited, games played, bet history, session duration, click patterns | Platform improvement, responsible gaming monitoring, personalisation |
| Communications Data | Live chat transcripts, support email content, feedback submitted | Customer support, dispute resolution, quality assurance |
| KYC Document Data | Scanned NID, passport photos, proof-of-address documents, payment method screenshots | Identity verification, regulatory compliance, withdrawal processing |
| Marketing Preferences | Email marketing opt-in/opt-out status, preferred communication channel | Sending or suppressing promotional communications |
We do not collect sensitive personal data such as racial or ethnic origin, religious beliefs, political opinions, health data, or biometric data, except where a government-issued identity document (submitted for KYC purposes) incidentally contains such information. In such cases, we note only the information required for identity and age verification and do not use any sensitive attributes for any other purpose.
3 How We Collect Your Data
3.1 Information You Provide Directly
The majority of personal data we hold about you is information you provide to us voluntarily during the course of registering for and using the Platform. This includes:
- Registration form data (name, date of birth, email, mobile number, chosen username and password).
- KYC documents submitted to verify your identity and payment methods.
- Deposit and withdrawal requests, which contain financial account details.
- Communications you send to our support team via live chat or email.
- Responses to surveys, promotions, or feedback forms where you choose to participate.
3.2 Information Collected Automatically
When you access the Platform, certain technical and usage data is collected automatically by our systems. This includes your IP address, device identifiers, browser and operating system details, the pages and games you access, your session start and end times, and the actions you take during a session. This data is collected using server logs, cookies, and similar tracking technologies (described further in Section 7).
3.3 Information from Third Parties
In limited circumstances, uubb may receive personal data about you from third-party sources, including:
- KYC Verification Providers: Third-party identity verification services may return a verification result (pass/fail) and, where applicable, flag a match against sanctions or politically exposed person (PEP) lists.
- Payment Processors: bKash, Nagad, Rocket, Upay, and banking partners may confirm transaction status and the registration name associated with a payment method.
- Fraud Prevention Partners: Risk scoring or device fingerprinting services may provide a risk signal associated with a given IP address or device.
Data received from third parties is used solely for the purposes for which it was obtained and is not combined with your usage data for marketing purposes.
4 How We Use Your Personal Data
uubb uses personal data for the following clearly defined purposes. We do not use your data for any purpose not listed here without first obtaining your explicit consent or notifying you via an updated Privacy Policy.
- Account Management: Creating and maintaining your uubb player account, verifying your login credentials, and enabling you to use the full range of Platform services.
- Identity & Age Verification: Confirming that you are at least 21 years of age and that you are the person you represent yourself to be — a legal and responsible gaming obligation.
- Payment Processing: Processing deposits to your account and withdrawal requests to your verified payment method, including bKash, Nagad, Rocket, Upay, and supported bank accounts.
- Fraud Prevention & Security: Detecting and investigating suspicious account activity, duplicate account creation, unauthorised access attempts, bonus abuse, and money laundering patterns.
- Responsible Gaming: Monitoring player behaviour patterns for signs of problem gambling, applying self-exclusion and deposit limit settings you have configured, and complying with our obligations to protect vulnerable players.
- Customer Support: Responding to your queries, resolving disputes, and maintaining records of support interactions for quality assurance purposes.
- Legal & Regulatory Compliance: Retaining records as required by applicable anti-money-laundering regulations and responding to valid requests from law enforcement or regulatory authorities.
- Platform Improvement: Analysing aggregated and anonymised usage data to understand how players interact with the Platform and to improve game selection, interface design, and performance.
- Marketing Communications: Sending you promotional emails, bonus notifications, and event-based offers (such as BPL, IPL, T20 World Cup, Eid, or Pohela Boishakh promotions) where you have opted in to receive them.
5 Legal Basis for Processing
Every instance of personal data processing carried out by uubb is grounded in one of the following legal bases. We process your data only where a valid legal basis exists.
- Contractual Necessity: Most data processing by uubb is necessary for the performance of the contract between you and uubb — namely, the Terms & Conditions you accepted upon registration. This covers account management, payment processing, KYC verification, and delivering the betting and gaming services you requested.
- Legal Obligation: Certain data is processed to comply with applicable legal requirements, including anti-money-laundering regulations, record-keeping obligations, and the requirements of any regulatory or law enforcement authority with valid jurisdiction.
- Legitimate Interests: uubb processes some data on the basis of its legitimate interests as a business, where those interests are not outweighed by your rights and interests. This includes fraud prevention, platform security monitoring, abuse detection, and aggregated analytics for platform improvement.
- Consent: Where uubb relies on your consent as the legal basis for processing — in particular for sending optional marketing communications — you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal. Withdrawal of consent does not affect your ability to use the Platform.
6 Data Sharing & Disclosure
uubb does not sell, rent, or trade personal data. We share personal data with third parties only in the circumstances described below, and only to the minimum extent necessary for the stated purpose.
6.1 Service Providers
uubb engages a small number of carefully selected third-party service providers who process personal data on our behalf and under our instruction. These include KYC identity verification providers, payment processing partners (bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, Mastercard), fraud detection services, and cloud infrastructure providers. All such providers are bound by data processing agreements that restrict their use of your data to the contracted purpose.
6.2 Game Providers
Casino and instant game content on the Platform is provided by third-party game studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. These providers may receive limited technical data (such as a session token or anonymised player identifier) necessary to deliver their games within the Platform environment. They do not receive your full identity data or financial details.
6.3 Legal & Regulatory Disclosure
uubb may disclose personal data to law enforcement agencies, courts, or regulatory bodies where it is legally required to do so or where disclosure is necessary to protect the rights, property, or safety of uubb, its players, or the public. We will notify affected players of such disclosures where permitted by law.
6.4 Business Transfers
In the event of a merger, acquisition, or sale of all or part of uubb's business assets, personal data held by uubb may be transferred to a successor entity as part of that transaction. Affected players will be notified of any change in data controller and the Privacy Policy applicable to their data following such an event.
7 Cookies & Tracking Technologies
uubb uses cookies — small text files placed on your device — and related tracking technologies to operate and improve the Platform. The following categories of cookies are used:
| Cookie Type | Purpose | Required? |
|---|---|---|
| Strictly Necessary | Maintain your login session, remember your account state, enable secure page transitions, and prevent cross-site request forgery (CSRF). | Yes — cannot be disabled |
| Functional / Preference | Remember your display preferences, language settings, and last-visited game category so the Platform feels personalised on return visits. | Optional |
| Analytics | Collect anonymised data about which pages are visited, how long players spend on each section, and which game categories are most popular — used to improve the Platform. | Optional |
| Security / Fraud Detection | Device fingerprinting and behavioural signals used to detect automated bots, duplicate account creation attempts, and other fraudulent activity. | Yes — essential for Platform integrity |
You may manage optional cookies through your browser settings. Most modern browsers allow you to block or delete cookies from specific sites. Please note that disabling strictly necessary cookies will prevent you from logging in to your uubb account and using the Platform. uubb does not currently respond to browser "Do Not Track" signals, as no universally accepted standard for such signals has been established.
8 Data Retention
uubb retains personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with applicable legal and regulatory obligations. The general retention principles applied by uubb are as follows:
- Active Account Data: Personal data associated with an active player account is retained for the lifetime of the account and for a period of at least 5 years following account closure, in line with standard anti-money-laundering record-keeping requirements.
- KYC Documents: Identity and address verification documents are retained for a minimum of 5 years from the date of submission or from the date of account closure, whichever is later.
- Transaction Records: Deposit and withdrawal records, including payment method details and transaction reference numbers, are retained for a minimum of 5 years.
- Support Communications: Live chat transcripts and support email correspondence are retained for 2 years from the date of the interaction, or longer where the communication is relevant to an active dispute or legal proceeding.
- Marketing Data: Marketing preference data (opt-in/opt-out records) is retained for the duration of your account and for 1 year after account closure, to demonstrate compliance with consent records.
- Technical & Usage Data: Server logs and session data are retained for up to 12 months in detailed form and may be retained in aggregated, anonymised form indefinitely for platform analytics.
When personal data reaches the end of its applicable retention period and no legal obligation requires further storage, it is securely deleted or permanently anonymised in a way that prevents reconstruction of the original data.
9 Data Security
uubb implements a layered approach to data security, combining technical controls, procedural safeguards, and staff training to protect personal data against unauthorised access, loss, alteration, or disclosure. Key security measures include:
- SSL/TLS Encryption in Transit: All data transmitted between your browser or app and uubb servers is encrypted using TLS 1.2 or higher. This applies to login pages, deposit and withdrawal flows, KYC document upload, and all other data entry points.
- Encryption at Rest: Sensitive data fields stored in uubb databases — including payment method details and identity document data — are encrypted at rest using strong symmetric encryption.
- Access Controls: Access to personal data is granted on a strict need-to-know basis. Internal access rights are reviewed regularly and revoked promptly when no longer required. All internal access is logged and auditable.
- Two-Factor Authentication: Administrative access to systems holding personal data requires multi-factor authentication. Players are also encouraged to enable two-factor authentication on their own uubb accounts for additional security.
- Vulnerability Management: uubb's technical infrastructure undergoes regular security assessments. Known vulnerabilities are patched promptly in accordance with a formal patch management schedule.
- Incident Response: uubb maintains a documented data breach response procedure. In the event of a confirmed personal data breach that creates a risk to affected individuals, uubb will notify those individuals and any applicable regulatory authority in a timely manner.
10 Your Data Rights
Depending on applicable law, you may have some or all of the following rights in relation to the personal data that uubb holds about you. uubb is committed to honouring these rights in a timely and transparent manner.
- Right of Access: You have the right to request a copy of the personal data uubb holds about you. We will provide this in a clear, readable format within 30 days of receiving a verified request.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections (such as updating your mobile number or email address) can be made directly in your account settings dashboard.
- Right to Erasure: You may request that uubb delete your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to limitations where uubb is required to retain data by law — for example, anti-money-laundering retention obligations will take precedence over an erasure request for financial records within the mandatory retention period.
- Right to Restrict Processing: In certain circumstances, you may request that uubb pause the processing of your data while a query or complaint is under investigation.
- Right to Data Portability: Where processing is based on your consent or on a contract, you have the right to receive the personal data you provided to uubb in a structured, machine-readable format, and to have that data transmitted to another controller where technically feasible.
- Right to Object: You have the right to object to the processing of your personal data where that processing is based on uubb's legitimate interests. uubb will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
- Right to Withdraw Consent: Where processing is based on your consent (most notably for marketing communications), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, please submit a written request to [email protected] with the subject line "Data Rights Request — [Your Account Username]". We will acknowledge your request within 5 business days and provide a substantive response within 30 days. If your request is complex or you have submitted multiple requests, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it.
11 Children & Minors
The uubb Platform is strictly for adults aged 21 years and above. uubb does not knowingly collect, store, or process personal data relating to individuals under the age of 21. Account registration requires confirmation that the registrant is at least 21 years of age, and KYC verification cross-checks submitted identity documents to confirm this requirement is met.
If uubb becomes aware that personal data relating to an individual under the age of 21 has been collected — whether through a registration attempt that bypassed age confirmation, or through a KYC document review that reveals a player's true age — the account will be immediately suspended and all funds returned to the payment method used for deposit, pending identity verification. The personal data of underage individuals will be securely deleted as soon as practicable after the account closure process is complete.
If you are a parent or guardian and believe that a minor in your care has registered an account with uubb, please contact our support team immediately at [email protected]. We will investigate the matter promptly and take all appropriate action, including account closure and data deletion, within 5 business days of receiving your notification.
12 Third-Party Links
The uubb Platform may contain references to, or display content from, third-party game providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi. While these providers deliver content within the uubb Platform environment, they operate under their own privacy policies and data practices, which are independent of this Policy.
uubb does not control the data practices of third-party game providers and is not responsible for the content or privacy practices of any external website or service. If you navigate away from the uubb Platform to an external site — for example, by following a link in a support email — you do so at your own risk and uubb's Privacy Policy ceases to apply from the point at which you leave the Platform.
We recommend that you review the privacy policies of any third-party services you interact with in connection with your use of the uubb Platform.
13 Policy Updates
uubb reserves the right to update or amend this Privacy Policy at any time. When a material change is made to this Policy — meaning a change that affects the nature of the data we collect, the purposes for which we use it, or your rights in relation to it — uubb will notify registered players via email to the address on record and will display a prominent notice on the Platform for a minimum of 14 days following the update.
Minor, non-material updates (such as corrections of typographical errors, clarifications of existing practices, or restructuring of the document for readability without substantive change) may be made without direct notification. The "Last Updated" date shown at the top of this Policy and in the table of contents sidebar will always reflect the date of the most recent revision, whether material or minor.
Your continued use of the Platform after the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with the changes made to this Policy, you should discontinue use of the Platform and may close your account by contacting [email protected].
14 Contact Us
If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data that uubb holds about you, please contact our support team using the details below. All privacy-related communications are handled by a dedicated team and are treated as confidential.
- Email: [email protected] — for data access requests, erasure requests, consent withdrawal, and formal privacy complaints. Please include "Privacy — [Your Account Username]" in the subject line.
- Live Chat: Available within the Platform after login. Best for general privacy questions with an average response time of 2–5 minutes.
- Support Hours: 24 hours a day, 7 days a week, 365 days a year. Support is available in English and Bengali.
- Response Commitment: All written privacy requests are acknowledged within 5 business days and substantively resolved within 30 days.
Please note that all contact details on this page are provided as plain text for informational purposes only. uubb does not accept service of legal process via live chat or standard support email channels. Formal legal correspondence must be submitted via registered post or courier to the registered address of uubb's operating entity, details of which are available upon formal written request to [email protected].
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